Released on = April 16, 2007, 9:07 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = In 2001, UK consumers spent £35.05bn on alcoholic drinks and
a further £7.55bn on soft drinks, which together represented around 6% of total
consumer expenditure. Within the total of £42.6bn spent on drinks, £16.6bn fell into
the category of take-home drinks, or the `off-trade\', so that catering and the
`on-trade\', such as pubs, still accounted for a much higher share of spending on
drinks than the take-home market.



Press Release Body =
The Take Home Trade: Market Report

In 2001, UK consumers spent £35.05bn on alcoholic drinks and a further £7.55bn on
soft drinks, which together represented around 6% of total consumer expenditure.
Within the total of £42.6bn spent on drinks, £16.6bn fell into the category of
take-home drinks, or the `off-trade\', so that catering and the `on-trade\', such as
pubs, still accounted for a much higher share of spending on drinks than the
take-home market.

Wine is the most important alcoholic drink sold to take home, while beer is more
dominant in the on-trade, and in the drinks market as a whole. Wine has driven
take-home growth, as Continental eating and drinking habits have been adopted by UK
consumers. However, beer and spirits are also important, and there are substantial
take-home markets for cider and the currently fashionable category of flavoured
alcoholic beverages (FABs), such as Bacardi Breezer. Soft drinks make up another
substantial category, there being an ever-broadening range of flavours and styles of
packaged drink on the shelves, many of which are targeted at adults rather than
children. This report covers the market.



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